As a marketer, website owner, or writer, I’m conditioned to want people to find content I publish (With the exception of my high school rapping career as alias ‘Wheat Thin’). This is pretty basic stuff, but a big part of the reason I’ve stuck to SEO as a career path is that it’s enabled me to find an audience for my writing and projects.[Read more…] about What To Do About Search Traffic You Don’t Actually Want!
Nothing puts fear into the heart of a webmaster (see also in my case: amateur writer trying to run a website) like a sudden seemingly inexplicable drop in site traffic resulting from technical issues. Well, if we’re being honest, plenty of things are scarier, ranging from the decline of the west to eye contact with strangers, but complex tech issues are frustrating as heck. [Read more…] about My Google Search Results Say “No Information Available”… But I’m Not Blocking Via Robots.Txt!! What’s Up?!
There are certain “polite observations” that are mildly infuriating, and then there are polite observations that genuinely help. An example: over on Comic Book Herald, a reader recently sent me an email with a list of comic book events I’m missing. Not “Hey, I think it’d be cool if you added these,” but just “You’re missing x, y, and z. You nose-faced loser.” Ok, I added the loser bit, but the tone was pretty clearly dissatisfaction at not receiving a free thing.
Over here, though, I had a reader kindly jump in and alert me to a giant PHP warning gracing the header of davebuesing.com like the world’s techiest pimple. I had no idea, and was a bit startled to find the following warning for all to see: [Read more…] about Quickest Possible Way to Deal With PHP Error on Your WordPress Blog
“The harder it is to measure something, the more valuable that information is to your organization.”
I’m paraphrasing, but that’s the sentiment presented by Northwestern Professor Rachel Davis Mersey during this week’s discussion of audience segmentation on Northwestern’s ongoing Content Strategy MOOC.
Amazingly, with Google Analytics’ recent demographic improvements, this more challenging, more detailed information is easier than ever to view. The challenge is more in implementation. Here’s how to set it up. [Read more…] about How To Implement Google Analytics Demographics Reports
Such is the case with SEO’s recent entrance in the Marvel’s Agents of S.H.I.E.L.D. punctuation debate. A blend of my day job and comic book TV from Joss Whedon? It’s the role I was born to play. Let’s do this. [Read more…] about You Can’t Spell Marvel’s Agents of S.H.I.E.L.D. Without SE… Oh
After several weeks of prep, I’m excited to have my new infographic up & out in the world! This one’s a guide to romance & dating in Miami, in conjunction with Miami Romance Month. [Read more…] about Infographic – Romantic Guide to Miami
Of all the many splendored powers Google Webmaster Tools promises, one of the most useful is the Sitelinks Demotion tool.
As you may find with your websites, though, this promise of ultimate branded search control is often ineffective or ignored. Why is this exactly? Was it something you said, or is this just a case of Google asserting their subtle dominance as Lord and Master of your universe? [Read more…] about Why is Google Webmaster Tools Not Listening to My Sitelinks Command?
You want to increase the number of online searchers who find their way to your website. The only solution is strong SEO or a paid search campaign, right?
While those aren’t bad ideas, there are other ways to accomplish the exact same search goal – and it won’t cost you a dime. [Read more…] about Ranking in Google Without SEO Or PPC: Identifying Organic Referrals
When it comes to Google Analytics data, there are basically two major things an SEO is looking for: 1) Consistent organic growth reflecting the awesomeness of their ideas and efforts & 2) Clean, accurate data that actually reflects where visitors are coming from.
There’s a very good chance that right now the direct traffic portion of your Google Analytics is muddling the accuracy of all your data. Here’s why and what you can do about it. [Read more…] about Why Is My Direct Traffic So High?
Fake visits bite.
You’re sitting there in front of your computer, all set to analyze another day’s worth of Google Analytics traffic, and BOOM!, tough actin’ Tinactin! Or wait… Boom! there’s a huge surge of traffic! How exciting! [Read more…] about What To Do About a Fake BS Surge of Google Analytics Visits